Affordable Housing - Know Your Customer

Provident housing recognized as a customers’ champion!

Most of us in India growing up, have an aspiration to be a home- owner;  to own a house which provides us with a feeling of being independent and assures long term security. Over the past years, there has been a burgeoning demand for mid-income housing. To meet this aspiration of teeming millions, in 2008 we launched Provident Housing Limited, to offer premium affordable homes with efficient design, effective utilisation of space and crashing construction timelines through innovative construction methodologies. ‘Housing for All’ became a mantra for us long before it became the Call-to-Action that it is today.

Today, when I look
back at the journey of Provident, it certainly brings a smile on my face to
know that more than 10,000 families have trusted us as their of choice of a
home builder, and we continue to grow strength to strength! We have always
taken a holistic approach by blending socio-economic facilities/amenities with
a robust form of construction. With over a decade’s domain expertise, we have
always focused on providing value and prioritized buyer sentiments while
building new projects; which has put us ahead of the curve.

Recently,  RICS in association with Knight Frank published
a report on “Affordable Housing- Know your customer”, which highlights
the key factors homebuyers consider while selecting an affordable housing
property. The research was based on interaction with home buyers both current
and future, on various factors relating to affordable housing, across 15 Tier 1
and Tier 2 cities in India. Their decision in choosing a home is based on
various parameters such as – Reliability, Trustworthiness, Brand Awareness and
Brand Visibility.

The report calculates
the customer satisfaction score with
respect to brands and it is very heartening to see Provident right on top with
a score of 9.5. This certainly adds
credence to our farsightedness and differentiates us from the rest. We have
also scored the highest (92), on the Delivery Track Record scale;which speaks volumes about
our integrity and timeliness of delivery.

In this sector
driven by sharp competition & dynamics, we have managed to carve out a
unique position of our own. None of this would have been possible without the
unabating support and hard work from all our teams. Here’s to many more!

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